We led the design of a social marketing campaign to help prevent the uptake of smoking by young Aboriginal people in metropolitan Adelaide. It has been an excellent opportunity to work with our partners Winangali for local Aboriginal organisation – Nunkuwarrin Yunti of South Australia – who are doing great work bringing positive change for healthy lifestyles to their community. Find out more on our blog.
We have provided ongoing high-level strategic communications advice, and managed the development and implementation of the stakeholder engagement strategy for the Australian Government Department of Social Services. This includes working on key reforms and new programs, including the National Plan to Reduce Violence Against Women and their Children.
We have provided strategic communication advice and support to World Vision’s first Australian fundraising campaign for Indigenous projects in Australia and assisted with managing a media partnership between World Vision Australia and The Guardian to showcase stories about World Vision’s projects in Indigenous communities. We have also provided government relations and communication advice to assist World Vision in its partnership with the Australian Government on Indigenous Development Effectiveness.
User centred website design
Client: Brand Orange
The Social Deck was recently engaged by NSW based not-for-profit organisation, Brand Orange, to create a new brand identity through the design and development of a new website. The purpose of the new website is to promote businesses in the region and as a customer facing website to attract people to visit, move to or invest in Orange. We took a user-centred design approach where we sought to understand the motivations and desires of the target audience so we could best design an engaging and enjoyable experience for users.
Crowdfunding for photo journalism in Afghanistan
We were approached by New York based non-profit Razistan seeking a creative PR and marketing campaign to launch an online platform to showcase never before seen before photo essays from freelance photojournalists in Afghanistan. We worked with the organisation to create a crowdfunding campaign on Kickstarter with the aim of securing the seed funding required to launch the platform. We created a campaign blog and used social media marketing to create buzz around the campaign, which resulted in significant coverage in mainstream media including The New Yorker and Huffington Post. The Kickstarter campaign exceeded its funding target of $12,000 and the Razistan online platform was created with contributions from leading international photojournalists.